Test any business idea before you spend a shilling.
The Business Idea Validator is a practical, step-by-step guide to proving your idea works, with real customers, real numbers and real evidence, long before you commit your savings to it.
"I had been sitting on the same idea for two years. Four weeks after working through this book I had paying customers, and proof that the version I planned to build would have failed."
What's inside the guide
Seven chapters that take an idea from a hunch in your head to a tested, evidenced business case.
Start with the problem, not the product
Write the problem your idea solves in one sentence a stranger can understand, and find out if anyone else agrees it is a problem.
Find out who actually pays
Identify the narrow group of people most likely to buy first, and how to reach twenty of them this week.
The validation conversation
Question-by-question scripts for talking to potential customers without leading them into telling you what you want to hear.
Test the offer, not the idea
Small, cheap experiments that put a price in front of a real buyer before anything is built.
Do the numbers honestly
Costing, pricing and break-even worked through in plain arithmetic, so you know what the business must sell to pay you.
Read the evidence and decide
How to score what you found and make the go, adjust or drop call without lying to yourself.
Who is this book for?
- 👔The employed professional
You're testing a side idea and don't want to risk your savings or free time on something that hasn't been validated.
- 🚀The first-time entrepreneur
You have several ideas but no clear way to tell which one deserves your time, money and effort.
- 🔄The entrepreneur who tried once
You lost something the first time. Now you want a way to check the idea instead of simply hoping it works again.
- 🎓The graduate
You're weighing self-employment against a slow job search and need clarity—not more encouragement.
What you'll walk away with
- A written, testable statement of the problem you solve
- Evidence from conversations with real potential customers
- Costed numbers that show whether the idea can pay you
- A clear go, adjust or drop decision, made on facts
Ready to stop guessing and start validating?
Get the same framework Dennis uses in training rooms, and test your idea before you spend a shilling.
Get Your Copy for Ksh. 497FAQ
Who is this book for?
It's designed for aspiring entrepreneurs, employed professionals testing side ideas, first-time entrepreneurs, graduates considering self-employment, and business owners testing new ideas.
Do I need to have an existing business?
No. The framework can be used while you're still evaluating whether to pursue an idea.
Can I use it for different business ideas?
Yes. The principles are designed to help you evaluate and test different types of business ideas.
Is this a physical book?
No. It is a digital eBook that you can access and read on your preferred device.
How much does it cost?
The original price is KSH 999, but the current offer is KSH 497.
Your next business idea deserves a proper test.
Download the guide now and get the worksheets, scripts and numbers you need to make a confident go or drop decision.
Buy Now — Ksh. 497Get the evidence before you spend the money.
Instant PDF download. Yours to keep, print and work through at your own pace.